Unlock Your Business Potential

Maximise your business value

About

Established in 2017, AGF specialises in supporting Financial Advice firms in their ambitions to maximise the value of their businesses.
We focus on four key areas where there is a recognised in-house gap in expertise and connectivity to external resources:

Scaling up: M&A – strategic guidance, finance sourcing and recruitment

Business efficiency: Paraplanning, Administration and Compliance

Investment solutions: Proposition development, technical analysis, Fund Management and oversight support

Independent 3rd Party Due Diligence: Outsourced and independent to satisfy regulatory requirements

Andrew is a trusted partner of many Financial Advisers and has delivered bespoke special projects which often encompass one or more of the areas above. In each case, AGF founder Andrew Fuller has leveraged his deep industry insight and network built over a 40-year career in the Financial Services industry to deliver crucial strategic initiatives for clients.

If you have a goal to maximise the value of your business and are looking for assistance to tackle any of the challenges detailed above, please reach out and we’d be delighted to talk to you.

Who We Are

Andrew Fuller - Director

With a 40+ years career in financial services, Andrew held leadership roles supporting IFA and Wealth Management clients at Standard Life for over three decades. Since creating AGF Consulting in 2017 he has played a pivotal role in many successful M&A deals in the wealth management sector and also brought market-leading business solutions to his clients utilising his extensive network across various segments of the financial services industry.

At the heart of AGF ‘s success is Andrew’s highly developed business acumen and relationship management skills – caring deeply for great outcomes for clients and forging mutually beneficial long-term partnerships. In his spare time Andrew is a keen traveller, loves spending quality time with his family and enjoys horseracing.

Business efficiency support

We work with quality partners to support firms with their Administrative and Paraplanning functions.

Acquisition/Business sale support

We provide support on both the buy and sale side to provide clients with quality firms.

Acquisition funding

We provide this through debt and PE funding partners.

Investment Committee support

We supply technical analysts and Fund manager support to client firms to provide external and independent support to their Investment process.

Compliance support

We can provide ongoing and bespoke compliance functions via 3rd party partners.

Independent 3rd party due diligence

We provide a range of outsourced, independent services across M&A and internal projects to satisfy regulatory 3rd party due diligence requirements.

We have had the pleasure of working with Andrew Fuller for several years now, and we can confidently say that he has been an invaluable asset to our financial planning business. Andrew introduced us to an excellent external investment consultant, who we have been collaborating with successfully for a few years now. His extensive network of contacts in the Financial Services profession is impressive, and he is always eager to connect us with individuals who can add significant value to our business. Andrew is diligent, friendly, and consistently professional in all his interactions. His commitment to excellence and his proactive approach have greatly benefited our company. I highly recommend Andrew for his exceptional work and his ability to support financial planning businesses in achieving their goals.
Alwyn Evans: Churchgates - Financial Planning Director

Andrew has a wide network of associates and seeks to build long-term relationships with them. I've found working with him to be easy, and I've developed a good, productive relationship with the client that Andrew introduced to me.
James Clunie: Director - Long Short Consulting Limited

I have known Andrew for circa 10 yrs as a senior account manager at Standard Life and more latterly a director of his consulting business AGF. As anyone that knows Andrew well will tell you, he is the stand out consummate professional. His client centricity is his skill and his attention to detail within, highly admirable. Working alongside his many years of experience will reassure you, you are in safe hands. The energy to which Andrew has always approached business matters is an indication of his continual motivation and drive. He simply won’t let you down.
Adam Hughes: Head of Distribution - Oberon Investments

Having a truly exceptional advisory team can determine the success of a business—and Andrew exemplifies that. He brought a wealth of experience, deep industry knowledge, and an extraordinary network that opened doors we didn’t even know existed. From day one, his input was pivotal. With strategic insight, calm authority, and an unwavering focus on our mission, he has helped drive our business from strength to strength. Quite simply, Andrew has been a cornerstone of our growth story.
Stacey Body: Aventur CEO and Co-Founder

Andrew has been a key driver behind the progress of my business, having worked together for four years now. What I like most about working with him is his focus on building long-lasting relationships and activities of genuine mutual value to all concerned within his wide circle (the 'Andrew economy' as I call it). This with a spirit of teaming up as 'long-term partners', building a solid relationship based on mutual trust and credibility at the foundation. Such an approach resonates strongly with me, typifying how and with whom I choose to conduct my personal and business affairs. Andrew is always true to his word and a gent. It's always a pleasure to work with him on our various projects.
Tim Stubbs: Investment Consultant

Andrew Fuller has been a valuable asset to our business. His patient, diligent, and thoughtful approach to introducing our products to his high-quality financial services clients has driven strong results. I would highly recommend him as a dedicated and effective partner.
Kevin Mitchell: CEO - Graphene

I have worked with Andrew Fuller for several years now, both on transactions (sales) and commercial arrangements within the financial services advice industry. Andrew is always professional, highly experienced and very well placed to advise in this sector. He has always provided valuable, pragmatic and sensible advice when needed and always keeps a cool head! He is also innovative, positive and has a great sense of perspective on issues which arise. I highly recommend Andrew to anyone in this sector who is thinking about a new venture or transaction.
Kristina Kerr: Solicitor - Business Counsel Limited

I have worked with Andrew for nearly 20 years. Throughout the period Andrew has been a source of trusted counsel for third party conversation on what is going on, providing independent views and advice on the financial services market. This has included, working with us in the development of a global custody solution for clients, staff retention and remuneration packages, introducing us to third parties for other services to support our wealth management business. Plus, if Andrew doesn’t know the answer / person he will know someone who does and introduce you!
Adrian Atkinson: Managing Director - MM Wealth

We have worked with Andrew for the last few years and found his industry knowledge (and network) to be exceptional. He takes time to understand our business deeply before adding value…which he has done in spades. I would strongly recommend him.
Dominic Rose: CEO - MKC Wealth

Having worked with Andrew for several years, I can confidently say that he is an excellent business partner as well as a highly knowledgeable, insightful, and caring individual. Andrew is someone that can always be relied upon and is a professional who will bring exceptional results and quality to any project. There is no business that I wouldn’t happily introduce him to.
Tom Brown: Business Consultant - TAB Consultancy

I have known Andrew for over 10 years. I have always found him professional and pragmatic with his advice – whether I have been recruiting, developing a proposition at a larger firm or starting my own business. He is generous with his extensive network and his deep experience make him a valuable partner. It has reached the stage where I think first about how I can involve Andrew with something, rather than what I need him for!
Toby Barklem: Chartered Financial Planner & Principal - Minos Wealth Planning

I have worked with Andrew over a number of projects and have been impressed with his results, conscientiousness, commitment and enthusiasm. His knowledge, insight and connections are invaluable and will most definitely work with him again.
Mark Evans: Corporate Development Director - Tavistock Investments

The Orchards, Silver Street, Burwell, Cambridge, CB25 0EF